4 Ways to Re-invent a Perennial Event – Atlantic City Beerfest
The annual Atlantic City Beer and Music Festival, better known as Beerfest, will be celebrating 8 years of sudsy bliss on Friday, April 5 and Saturday, April 6 at the Atlantic City Convention Center....
View ArticleHealthcare Advertising and Branding
I do quite a lot of work in the health care field particularly in how health care providers interact with media to convey their messages most effectively. One item of particular interest got my...
View ArticleCoupons are Increasingly More Valuable to Consumers & Advertisers
What are you doing to influence consumers’ purchasing decisions? Recently, a favorite local bakery and eatery in town closed its doors due to slow traffic. It had only been in business a few years,...
View ArticleAdvertising Extends Seasonal Sales Cycles
Being in a seasonal business can mean one of three things: Your business is seasonal catering to a defined seasonal market. Summer amusement parks fall into this category. Your business is located in a...
View ArticleBusiness Blog Basics
Writing a blog as part for your business website can be a great marketing tool. Among other things, it can: Improve your site’s performance in search engines Help drive traffic to your site Establish...
View ArticlePrint Ads Used in Phenemy Positioning War
It started at the Consumer Electronics Show at the beginning of 2013, then moved to a full page ad in major national papers, only to be countered in the same papers soon thereafter. What is it? The...
View ArticleShould your site have a CMS?
In my last post, I wrote about various pitfalls to avoid when creating your business website. One of the more crucial concerns, especially if you intend to include a blog on your site, is to keep your...
View ArticleGive a Leg Up to Your Ad Campaign with Newspaper Inserts
Every weekend, millions of newspaper readers go to one of their favorite “sections” first—the free-standing inserts (FSIs) stuffed inside the paper. These newspaper inserts are still among the most...
View ArticleThe Perils of Using Social Media Alone
I recently attended an advertising club event that focused on changes in the healthcare industry. As you well know, this is a changing business, affected by technology, medical advances, and...
View ArticleHow Does Social Media Make Money for You?
Small- and medium-sized businesses (SMBs) are increasingly asking how they can create a presence on Facebook and other social media sites. But they should also be asking how that presence will make...
View ArticleDigital Media Solutions Supports Local Businesses
With strong connections to our local community, The Press of Atlantic City has maintained a deeply rooted commitment to small- and medium-sized businesses throughout our long history. We know that...
View ArticleThe power of image and typography
I’ve written previously about the power of a well-chosen image to instantly convey information to a reader before they read a word of the ad copy. I’ve also touched on how typography can emphasize...
View ArticleNewspaper Ads Stand Heads Above Other Media
At last month’s mediaXchange conference sponsored by the Newspaper Association of America (NAA), the results of a national cross-media engagement study* by the Nielsen Company were shared. This...
View ArticleHow to Multiply Ad Effectiveness
In an new booklet called What Business Are You In?, media consultants Paul Kurnit and Steve Lance give a quick 50-page overview of what most businesses need to know to start a sensible marketing plan....
View ArticlePut an Irresistible Offer in an Eye-Catching Ad
To survive in business today, you need to reach consumers with attention-grabbing ads on all fronts. For effective results, business owners need to release a steady stream of eye-catching marketing...
View ArticleWhen Ads Aren’t Advertising
Some advertising isn’t advertising at all. It just takes advertising space and usually precious advertising dollars to achieve a different company purpose. Consider these examples where ad space is...
View ArticleGood News for Advertisers: Newshounds Prefer Newspaper
McKinsey & Company, a global management consulting firm, confirms in a recent report that where there is news, there are readers (and as we know, where there are readers, there are buyers). The...
View ArticleE-mail is a Powerful Business Tool
It’s hard to learn about e-mail marketing, because if you Google it you get bombarded with ads or links to service providers trying to sell you their solution rather than solid information about e-mail...
View ArticleWhy Do Local Businesses Need to Use Social Media?
As the sun rises over the ocean, early bikers whiz down the boardwalk before grabbing a cup of coffee and a bagel. Shopkeepers roll up their gates and stand expectantly in the doorway. They think that...
View ArticleContest Sponsorship: Multi-tasking Advertising Tool for Small Business
Post by Kate Warden, Press Marketing Intern Richard Stockton College of New Jersey, December 2013 When putting together your advertising plans, consider this powerful advertising tool: contest...
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