Does Your Ad Copy Support Your Company’s Message?
You’ve signed the insertion order and you’re excited about your ad campaign—but will your message excite your audience? Strong graphic design and copy are keys to engaging readers both in print and...
View ArticleOriginality in logo design
It’s been said there’s nothing new under the sun. This is becoming increasingly apparent in the realm of logo design. It’s a fine line that designers walk: Keep the design simple, and you risk looking...
View ArticleWhy to Consider Advertorials versus Going Native
Thanks to the web and social media we have yet another new advertising term to learn - ”Native Advertising.” The problem is that even those in-the-know don’t know exactly what it is. “The native...
View ArticleNews As A Niche Business
I was at an advertising conference last week where many of the professionals were bemoaning the ever-increasing amount of media options. “Fractionalization” as we like to call it. As products...
View ArticleHow Share of Voice Helps Advertisers be Heard
You’re sitting in a meeting and there’s that guy who talks a lot. And talks some more. In fact, Mr. Talks-a-lot essentially takes over the meeting with his yakkity-yak and doesn’t give other team...
View ArticleThe Value of Advertising Collateral
The term “advertising collateral” covers a wide range of items and approaches that are designed to enhance traditional advertising methods (print, web, broadcast). Advertising collateral works to keep...
View ArticleProgrammatic Ads: Single-Serving Digital Ads
Have you ever visited a website, and an ad pops up that speaks directly to your interests or other websites you recently visited? Chances are, those ads are displayed for you courtesy of programmatic...
View ArticleHow Successful Advertising Campaigns Can Change Traditions
Post by Sarah Bilgrami, Press Marketing Intern Dickinson College, 2014 N.W. Ayer & Sons, a leading advertising agency in the U.S., started an advertising campaign that changed the sale of diamonds...
View ArticleBoomers vs. Millennials—They’re Both Looking at Your Ads, Just Differently
Technology continues to increase at a rapid rate in the 21st century, and many newspapers are being published online, incorporating multimedia and creating apps on mobile phones to enhance the reader’s...
View ArticleLinkedIn for Small Businesses
When small business owners talk about using social media to market themselves, the usual outlets include Facebook and Twitter, maybe FourSquare, Tumblr and Pinterest. Mention LinkedIn, and some will...
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