Using Humor in Advertising: Part 1
With the Super Bowl ad blitz approaching, it seems like a good time to discuss humor in advertising. Humor has always been a powerful communication tool. It grabs people’s attention quickly, breaks...
View ArticleSocial Media Trends for Small Businesses in 2013
Guest Post by Shannon Miranda, Social Media Marketing Coordinator In this digital age, it’s increasingly important to integrate your advertising message with multi-channel media platforms. Social media...
View ArticleAdvertising Agencies vs. Freelance Designers
Post by Devon Dempsey, Press Marketing Graphic Technician Brand identity is vital to communicating with consumers, however attempting to find the right creative professional to develop your business’s...
View ArticleUse the Holiday Calendar for Ideas to Advertise and Promote Year-Round
Every month there are opportunities to advertise and promote your business to generate revenue year-round. Just because the major holiday season from November to December passed doesn’t mean it’s time...
View ArticleWhat’s Happening Digitally in 2013
2013 has officially been labeled “The Year of Adoption.” What seemed like mere trends to check out in past years have become staples in marketing strategies this year. Topics that you were going to...
View ArticleUsing Humor in Advertising: Part 2
My earlier post on humor in advertising focused on the ways in which humor can work against you and your brand. We saw some examples of this during the “Super Bowl of Advertising” — you know, that...
View ArticlePromises = Real Ad Impressions
Recent posts by my colleague Bill Merklee have discussed the pros and largely cons of using humor in advertising. The basic tenet is that it doesn’t work if too many people don’t “get the joke.” I’d...
View ArticleSouth Jersey Home Show Tests New Event Venue
Always Positive Group is a marketing and promotions company that helps businesses and consumers connect through local events. They have a history of producing high quality expos with a hometown feel;...
View ArticleAdvertising Flight and Schedule to Maximize Your Marketing & Sales
Is Your Ad Flight on Schedule? One key element to your advertising buy is ad flight—the length of time or time frame that an advertising campaign is live. In short, this means how long people will see...
View ArticleAdvertising with Newspaper Inserts
Inserts (also called free-standing inserts or FSIs) are one of the many ways newspapers can help businesses reach consumers. They can range from single sheets to multi-page catalogs, and can be...
View ArticleThe Power of Measured Media
There’s a reason advertising rates are radically different for different media partners. The short answer is: “Not all media are equal.” The longer answer lies in the term: Measured Media. Measured...
View ArticleFrom Media Mix To Omni-Channel Dialogs
I recently heard an interesting question from an advertising client… “When a customer makes a purchase, I always ask the question ‘how did you hear about us?’ for the tracking or sourcing of my media...
View ArticleHow Can Your Business Be A Part Of Pre-Wedding Parties?
The number of celebrations that come along with an engagement are growing. There’s the engagement party, bachelor/bachelorette parties, rehearsal dinner, and before you know it someone will think of...
View ArticleDigital Dish: The Mobile Web is Waiting For You!
You have a successful website. It’s driving traffic, bringing in new customers, and boosting sales. This is an essential part of your online presence, so you’re set, right? What about a mobile website?...
View ArticleAdvertising with Sticky Notes
Another non-traditional advertising option offered by many newspapers is the sticky note (also know as a “press-on ad“). It’s essentially a pre-printed Post-It note that is affixed to the front of the...
View ArticleVisibility and Traffic in Advertising
What do business locations and advertising have in common? Both, if chosen and used carefully, bring the two elements of visibility and traffic to foster business growth. Small and medium-sized...
View ArticleFive Myths of B2B Advertising
Just how different is selling to a company from selling to a consumer? Not as much as you might think. While doing research for a client who needed some business-to-business (B2B) ads, I came across an...
View ArticleReal Estate Study Shows What Advertising Works
In real estate advertising, a recent study shows that print and digital ads are a powerful combination. Seeking to determine effects of both print and digital advertising on effectively selling a home,...
View ArticleCatch Consumers’ Attention with Integrated Advertising
To paraphrase Mark Twain, rumors of traditional media’s death are premature. In fact, print advertising provides a powerful complement to social media and mobile advertising, as presented in a recent...
View ArticleAvoid these 7 web design mistakes
Because integrated advertising campaigns frequently refer customers to a company’s website, Ads With Legs covered the five features every business website should have. Now, courtesy of Ilya Pozin and...
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